took over as president of Aladdin Industries, Inc. This subsidiary offered thermalware jars and vacuum ware and successfully sold and manufactured these products from 1919-1943. In 1919, Johnson moved these jars into a new subsidiary he called Aladdin Industries. These Thermalware jars were the company's first venture into heat and cold retaining dishes and are early cousins of the products in use today.

diversified the company's offerings and began producing insulated cooking dishes, known at the time as Aladdin Thermalware jars. They called these lamps Aladdin lamps after the magical lamp and wish-granting genie in the children's story. In 1912, the company began manufacturing mantle lamps that gave off a steady white light without smoke. He incorporated his lamp sales business and called the company the Mantle Lamp Company of America. Dissatisfied with the available kerosene lamps of the time, Johnson began selling U.S.-made mantle lamps. In 1908, Johnson Sr., a Chicago soap salesman, became interested in kerosene mantle burners. It was the maker of the first character lunchbox, using images of Hopalong Cassidy, in 1950. The company was further diversified under former president Johnson's leadership. Aladdin Industries was created as a subsidiary of Mantle Lamp Company in 1914, specifically to manufacture vacuum bottles. and incorporated as the Mantle Lamp Company. It was founded in Chicago in 1908 by Victor Samuel Johnson, Sr. Aladdin Industries was a vendor of lunchboxes, kerosene lamps, stoves and thermal food storage containers.

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